Tourism

Hiroshima Goodwill Ambassadors

The Hiroshima Goodwill Ambassador Program, which used to be called the Miss Hiroshima Program, has a long history dating back to 1947.
‘Miss Hiroshima’ was renamed ‘Hiroshima Goodwill Ambassador’ in 2001.
On behalf of the City of Hiroshima, three Ambassadors appointed for a one-year term participate in a variety of tourism-related events held inside and outside the city and devote themselves to promoting what Hiroshima has to offer to tourists.
The HCVB humbly requests your warm support to the Hiroshima Goodwill Ambassadors.

2023 Hiroshima Goodwill Ambassadors
  • 2023 Hiroshima Goodwill Ambassadors

  • From left
  • Ms. Juna Souhara
    Her favorite pursuits: Baton twirling
  • Ms. Shiori Sambuichi
    Her favorite pursuits: Ballet dancing, traveling
  • Ms. Ayaka Kanda
    Her favorite pursuits: Watching sports, listening to music

The official blog and the facebook page for the Hiroshima Goodwill Ambassadors provide information on their daily activities and also about something new in Hiroshima.
*The blog and the facebook pages are written in Japanese language.

  • click the banner and visit the official blog for the Hiroshima Goodwill Ambassadors
  • ← Click the banner and visit the official blog for the Hiroshima Goodwill Ambassadors.
Click here and visit the official facebook page for the Hiroshima Goodwill Ambassadors.
Click here and visit the facebook page for the Hiroshima Tourism PR Ambassadors (former Hiroshima Goodwill Ambassadors).

Dispatch of the Hiroshima Goodwill Ambassadors

The HCVB dispatches Hiroshima Goodwill Ambassadors to tourism-related activities and events.

How the Ambassadors support your events/activities: ・Providing tourist information to the participants of your event to introduce them to attractiveness of Hiroshima
・Serving as a MC or a ceremony assistant in your event

Dispatch fees: ・If you are an HCVB’s supporting company:
15,000 yen/person/day
8,500 yen/person/up to 4 hours
・If you are not an HCVB’s supporting company:
18,000 yen/person/day
11,500 yen/person/up to 4 hours
 (Travel expenses are charged separately.)

Hiroshima Goodwill Ambassador Request Form (PDF)
Hiroshima Goodwill Ambassador Request Form (Word)

Here are some of the activities of the Hiroshima Goodwill Ambassador:

  • Tourism EXPO Japan (Osaka)Tourism EXPO Japan (Osaka) 
  • Miyajima-Hiroshima-Iwakuni-Kure-Hatsukaichi Joint Destination Marketing Campaign (Tokyo)Miyajima-Hiroshima-Iwakuni-Kure-Hatsukaichi Joint Destination Marketing Campaign (Tokyo)
  • Hiroshima Flower FestivalHiroshima Flower Festival
  • Goodwill visit to Okinawa (a partner city in Okinawa Prefecture)Goodwill visit to Okinawa (a partner city in Okinawa Prefecture)
  • Goodwill visit to Kitahiroshima (a partner city in Hokkaido)Goodwill visit to Kitahiroshima (a partner city in Hokkaido)
  • Hiroshima Food FestivalHiroshima Food Festival
  • Tokasan Festival(Yukata de kinsai)Tokasan Festival (Yukata de kinsai)
  • Shooting tourism PR videos (OKOSTA)Shooting tourism PR videos (OKOSTA)
  • Hiroshima Dreamination (Opening Ceremonial Parade)Hiroshima Dreamination (Opening Ceremonial Parade)
Contact